| 000 | 01170nam a2200277 i 4500 | ||
|---|---|---|---|
| 003 | EG-GaU | ||
| 005 | 20250818113844.0 | ||
| 008 | 250617s2024 enka|||fr|||| 00| 0 eng d | ||
| 020 | _a 9781835352540 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda _beng |
||
| 082 | 0 | 4 |
_223 _a658.827 _bj.p.b |
| 100 | 1 |
_aJones, Paul, _eauthor. _959300 |
|
| 245 | 1 | 0 |
_aBrand management strategies / _cPaul Jones. |
| 250 | _a First edition. | ||
| 264 | 1 |
_aLondon : _bEd Teachers, _c2024 |
|
| 300 |
_a 308 pages: _billustrations ; _c 24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _a This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals. | ||
| 650 | 0 |
_a Brand management. _963048 |
|
| 650 | 0 |
_a Marketing _xStrategy. _963049 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10602 _d10602 |
||