| 000 | 01087nam a2200277 i 4500 | ||
|---|---|---|---|
| 003 | EG-GaU | ||
| 005 | 20250619143017.0 | ||
| 008 | 250619s2021 ii aod|fr|||| 001 0 eng d | ||
| 020 | _a9780190124134 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda _beng |
||
| 082 | 0 | 4 |
_223 _a658.827 _bd.k.b |
| 100 | 1 |
_aDutta, Kirti, _eauthor. _959463 |
|
| 245 | 1 | 0 |
_aBrand management / _cKirti Dutta. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aNew Delhi : _bOxford University Press, _c2021. |
|
| 300 |
_a430 pages : _billustrations _c25 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aA practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques. | ||
| 650 | 0 |
_aBrand name products _96785 |
|
| 650 | 0 | _aBusiness | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c10663 _d10663 |
||