| 000 | 01083nam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | EG-GaU | ||
| 005 | 20250702102050.0 | ||
| 008 | 250702s2023 nyuado|fr|||| 001 0 eng d | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda _beng |
||
| 082 | 0 | 4 |
_223 _a659.1 _bL.g.a |
| 100 |
_a3G Elearning, _eauthor. _960004 |
||
| 245 | 1 | 0 |
_aAdvertising concepts and applications / _c3G Elearning. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aNew York, NY : _b3G Elearning, _c2023. |
|
| 300 |
_a454 pages: _billustrations ; _c28 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _aAn educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xCommunication. _960005 |
|
| 650 | 0 |
_aAdvertising _xStudy and teaching. _960006 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10885 _d10885 |
||