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| 005 | 20250818173950.0 | ||
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_aEG-GaU _cEG-GaU _dEG-GaU _erda _beng |
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| 041 | _aeng | ||
| 082 | 0 | 4 |
_223 _a659.1 _bC.D.I |
| 100 | 1 |
_aCosta, Dennis, _eauthor. _960046 |
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| 245 | 1 | 0 |
_aImpact of advertising management on consumer behavior / _cDennis Costa. |
| 250 | _a 1st edition. | ||
| 264 | 1 |
_aWilmington, DE : _bAmerican Academic Publisher (Exclusive), _c2023. |
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| 300 |
_a336 pages : _billustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references. | ||
| 520 | _aAn in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]{index=1} | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _917103 |
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| 650 | 0 |
_aMarketing management. _914865 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c10904 _d10904 |
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