| 000 | 01479nam a22003377i 4500 | ||
|---|---|---|---|
| 003 | EG-GaU | ||
| 005 | 20250702133654.0 | ||
| 008 | 250702s2018 enkado|fr|||| 001 0 eng d | ||
| 020 | _a9781138678835 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda _beng |
||
| 082 | 0 | 4 |
_223 _a659.1 _bh.j.t |
| 100 | 1 |
_aBrierley, Sean, _eauthor. _960074 |
|
| 245 | 1 | 4 |
_aThe advertising handbook /$c _cSean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aAbingdon ;= _bRoutledge, _c2018. |
|
| 300 |
_a280 pages : _billustrations ; _c22 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aProvides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]{index=1} | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aMarketing communication. _960075 |
|
| 650 | 0 |
_aAdvertising agencies _960076 |
|
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 |
_aBrierley, Sean, _eauthor. _960074 |
|
| 700 | 1 |
_aPowell, Helen, _eauthor. _960077 |
|
| 700 | 1 |
_aMacrury, Iain, _eauthor. _960078 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10914 _d10914 |
||