| 000 | 01263nam a22003017i 4500 | ||
|---|---|---|---|
| 005 | 20250706145502.0 | ||
| 008 | 250706s2018 ii a|||fr|||| 00| 0 eng d | ||
| 020 | _a978-9355734587 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a659.1 _bA.J.A |
| 100 | 1 |
_aAndrews , J. Craig _eauthor _960134 |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban integrated marketing communications perspective / _cTerence A. Shimp J. Craig Andrews |
| 250 | _a10th edition. | ||
| 264 | 1 |
_aIndia : _bMcGraw‑Hill Education, _c2018 |
|
| 300 |
_a635 pages : _b illustrations ; _c 26 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _aComprehensive coverage of advertising, IMC planning and execution, digital media, social media, ethics, global perspectives, with real‑world case examples and McGraw‑Hill Connect support. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aMarketing communications. _960135 |
|
| 650 | 0 |
_aIntegrated marketing communications. _960136 |
|
| 650 | 0 | _aPublic relations. | |
| 650 | 0 |
_aSales promotion. _917457 |
|
| 700 | 1 |
_aShimp, Terence A. _eauthor _960137 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10939 _d10939 |
||