| 000 | 01409nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | EG-GaU | ||
| 005 | 20250707131253.0 | ||
| 008 | 250707s2023 ii ao||fr|||| 001 0 eng d | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 |
_223 _a659.1 _bp.r.a. |
||
| 100 | 1 |
_aBatra, Rajeev, _d _eauthor. _960141 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, David A. Aaker, John G. Myers. |
| 250 | _a5th edition. | ||
| 264 | 1 |
_aNew Delhi : _bPearson Education India, _c2023. |
|
| 300 |
_a556 pages : _billustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aA comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]{index=1} | ||
| 650 | 0 |
_aAdvertising _xtheory. _960142 |
|
| 650 | 0 |
_aMarketing communication. _960075 |
|
| 700 | 1 |
_aAaker, David A., _eauthor. _960143 |
|
| 700 | 1 |
_aMyers, John G., _eauthor. _960144 |
|
| 700 | 1 |
_aBatra, Rajeev, _eeauthor. _960145 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10942 _d10942 |
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