000			01604nam a22003137i 4500
005			20250820145558.0
008			250727s2023 enkao||fr|||| 001 0 eng d
020			_a9781032164601
040			_aEG-GaU‬‬ _cEG-GaU‬‬ _dEG-GaU‬‬ _erda
082	0	4	_223 _a659.1 _bT.S.A
100	1		_aTurnbull, Sarah , _eAuthor. _960537
245	0	1	_aAdvertising account planning / _cSarah Turnbull, Larry Kelley, Donald Jugenheimer.
250			_a4th edition
264		1	_aNew York, NY : _bRoutledge, _c2023.
300			_a276 pages : _billustration ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index
520			_aThis practical and comprehensive textbook provides advertising account planning principles within an integrated marketing communications framework. Fully updated for its fourth edition, it includes global case studies, a new chapter on international advertising, and expanded coverage of digital marketing, ethics, influencer marketing, and campaign analytics. Suitable for students and practitioners alike, it prepares readers to manage strategic communication campaigns and participate in major advertising competitions.
650		0	_aAdvertising _xPlanning _960538
650		0	_aMarketing communications _xBrand management _960539
650		0	_aTextbooks
650		0	_aCase studies.
700	1		_aKelley, Larry, _eauthor. _960540
700	1		_aJugenheimer, Donald, _eauthor. _960541
942			_2ddc _cBK
999			_c11108 _d11108