| 000 | 01382nam a22002777i 4500 | ||
|---|---|---|---|
| 005 | 20250820145712.0 | ||
| 008 | 250727s2023 enk||||fr|||| 001 0 eng d | ||
| 020 | _a9781398613836 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a659.113 _bB.M.S |
| 100 | 1 |
_aBourn, Matt, _eAuthor. _960542 |
|
| 245 | 0 | 1 |
_aSustainable advertising : _bhow advertising can support a better future / _cMatt Bourn, Sebastian Munden. |
| 250 | _a1st edition | ||
| 264 | 1 |
_aLondon : _bKogan Page, _c2023. |
|
| 300 |
_a267 pages ; _c23 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index | ||
| 520 | _a"Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more." | ||
| 650 | 0 |
_aAdvertising _xEnvironmental aspects _960543 |
|
| 650 | 0 |
_aSustainable development _xMarketing _960544 |
|
| 700 | 1 |
_aMunden, Sebastian, _eAuthor. _960545 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11109 _d11109 |
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