000 01129nam a22002657i 4500
005 20250819130854.0
008 250804s2023 ii a|||fr|||| 001 0 eng d
020 _a9789392262388
040 _aEG-GaU‬‬
_cEG-GaU‬‬
_dEG-GaU‬‬
_erda
082 0 4 _223
_b659.2
_aK.S.A
100 1 _aKaptan, Sanjay,
_eauthor.
_961197
245 1 0 _aAdvertisement in Print Media /
_cSanjay Kaptan , Akhilesh Acharya.
264 _aJaipur :
_bBook Enclave,
_c2023.
300 _a213 pages :
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
520 _aComprehensive guide exploring the role and strategies of print media advertising, including layout, design, and effectiveness in reaching target audiences—suitable for students and professionals in media studies and advertising.
650 0 _aAdvertising in newspapers.
_961198
650 0 _aAdvertising in periodicals.
_961199
650 0 _aPrint advertising.
_961200
700 1 _aAcharya, Akhilesh,
_eauthor.
_961201
942 _2ddc
_cBK
999 _c11385
_d11385