000 01341nam a22002657i 4500
005 20250903140149.0
008 250805s2023 uk ao||fr|||| 00| 0 eng d
020 _a9781032181363
040 _aEG-GaU‬‬
_cEG-GaU‬‬
_dEG-GaU‬‬
_erda
082 0 4 _223
_a659.2
_bf.n.a
100 1 _aHolm, Nicholas,
_eauthor.
_961368
245 1 0 _aAdvertising and Consumer Society :
_bA Critical Introduction /
_cNicholas Holm.
250 _asecond edition.
264 1 _aLondon :
_bRoutledge (Taylor & Francis Group),
_c2023.
300 _a224 pages ;
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references.
520 _aA critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])
650 0 _aAdvertising
_xsocial aspects.
_961369
650 0 _aConsumer culture.
_961370
942 _2ddc
_cBK
999 _c11440
_d11440