| 000 | 01201nam a22002537i 4500 | ||
|---|---|---|---|
| 005 | 20250826102303.0 | ||
| 008 | 250805s2014 enka|||fr|||| 001 0 eng d | ||
| 020 | _a9780415662949 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a302.23 _bl.p.d |
| 100 | 1 |
_aLester, Paul Martin, _eauthor. _961389 |
|
| 245 | 1 | 0 |
_aDigital Innovations for Mass Communications : _bEngaging the User / _cPaul Martin Lester. |
| 250 | _afirst edition. | ||
| 264 | 1 |
_aLondon ; _b New York :Routledge, _c2014 |
|
| 300 |
_a296 pages : _billustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _aExplores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]{index=7} | ||
| 650 | 0 | _aDigital media | |
| 650 | 0 | _aCommunication | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c11450 _d11450 |
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