| 000 | 01191nam a22002657i 4500 | ||
|---|---|---|---|
| 005 | 20250805142637.0 | ||
| 008 | 250805b2011 nyua|||fr|||| 001 0 eng d | ||
| 020 | _a9780071316323 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a302.23 _br.g.m |
| 100 | 1 |
_aRodman, George R. _eauthor. _961400 |
|
| 245 | 1 | 0 |
_aMass Media in a Changing World : _bHistory – Industry – Controversy / _cGeorge R. Rodman. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw‑Hill Education, _c2011. |
|
| 300 |
_a528 pages ; _c28 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _aEngaging introductory textbook that organizes each chapter into three narrative sections—history, industry and controversy—to explore how mass media have developed and shaped social institutions. Includes updated chapters on mobile media, economics of online media and media convergence.:contentReference[oaicite:1]{index=1} | ||
| 650 | 0 | _aMass media | |
| 650 | 0 |
_aMass communication _961401 |
|
| 650 | 0 | _aMedia studies | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c11456 _d11456 |
||