000			01415nam a22002897i 4500
005			20250806153602.0
008			250728s2025 ii a fr 001 0 eng d
020			_a9789374736937
040			_aEG-GaU‬‬ _cEG-GaU‬‬ _dEG-GaU‬‬ _erda
082	0	4	_223 _a658.8 _bS.I.P
100	1		_aSingh, Isha, _eauthor. _961601
245	1	0	_aPharmaceutical Marketing Management / _cIsha Singh.
250			_aSecond edition.
264		1	_aNew Delhi : _bAITBS Publishers India, _c2025.
300			_a320 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes index.
505			_aThe concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing.
520			_aThis introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application.
650		4	_aPharmaceutical marketing _xTextbooks. _961602
650		4	_aPharmacy education _zIndia. _961603
650		4	_aMarketing ethics. _961604
942			_2ddc _cBK
999			_c11528 _d11528