| 000 | 01711nam a22002897i 4500 | ||
|---|---|---|---|
| 005 | 20250811144439.0 | ||
| 008 | 250728s2021 ii a fr 000 0 eng d | ||
| 020 | _a9789384861810 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
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| 082 | 0 | 4 |
_223 _a338.476151 _bS.S.P |
| 100 | 1 |
_aSalone, Sweaty, _eauthor. _962155 |
|
| 245 | 1 | 0 |
_aPharmaceutical marketing and management / _cSweaty Salone. |
| 264 | 1 |
_aNew Delhi : _bJyotsana Publication, _c2021. |
|
| 300 |
_a248 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references. | ||
| 520 | _aThis comprehensive textbook introduces the foundations and contemporary practices of pharmaceutical marketing and management. It covers core principles—including marketing versus selling, market environment analysis, and consumer behavior—before delving into product strategies such as portfolio management, branding, and life-cycle decisions. The book also addresses critical operational aspects like distribution channels, pricing policies, regulations affecting pharmaceutical marketing, and promotional mix strategies. Designed for pharmacy and management students, it offers case studies and real-world examples to illustrate strategic applications in the pharmaceutical industry. | ||
| 650 | 4 |
_aPharmaceutical industry _xMarketing. _962156 |
|
| 650 | 4 |
_aDrugs _xMarketing. _962157 |
|
| 650 | 4 |
_aPharmaceutical industry _xManagement. _962158 |
|
| 650 | 4 |
_aPharmaceutical policy. _931194 |
|
| 650 | 4 |
_aPharmacy _xEconomic aspects. _962159 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11699 _d11699 |
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