| 000 | 01432nam a22003017i 4500 | ||
|---|---|---|---|
| 005 | 20250812100830.0 | ||
| 008 | 250812s2023 enka|||fr|||| 001 0 eng d | ||
| 020 | _a9781032346793 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a658.872 _bk.a.d |
| 245 | 1 | 0 |
_aDigital Content Marketing : _bcreating value in practice / _cAgata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser. |
| 264 | 1 |
_aAbingdon, Oxon; _bRoutledge, _c2023. |
|
| 300 |
_a240 pages ; _c23 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes instructor manual, PowerPoint slides, and test bank. | ||
| 520 | _aA practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.** | ||
| 650 | 0 |
_aDigital marketing. _962217 |
|
| 650 | 0 |
_aSocial media marketing. _962218 |
|
| 650 | 0 |
_aMarketing strategy. _962219 |
|
| 700 | 1 |
_aBackhaus, Christof, _eauthor. _962223 |
|
| 700 | 1 |
_aBecker, Benjamin, _eauthor. _962224 |
|
| 700 | 1 |
_aBosser, Fabian, _eauthor. _962225 |
|
| 700 | 1 |
_aKrowinska, Agata, _eauthor. _962226 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11721 _d11721 |
||