| 000 | 01190nam a22002657i 4500 | ||
|---|---|---|---|
| 005 | 20250902145846.0 | ||
| 008 | 250812s2023 enka|||fr|||| 001 0 eng d | ||
| 020 | _a9781032388342 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
||
| 082 | 0 | 4 |
_223 _a658.8342 _bs.a.c |
| 100 | 1 |
_aSmith, Andrew, _eauthor. _91451 |
|
| 245 | 1 | 0 |
_aConsumer Behaviour and Analytics / _cAndrew Smith. |
| 264 | 1 |
_aAbingdon, Oxon; _bRoutledge, _c2023. |
|
| 300 |
_a230 pages ; _c23 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes online PowerPoint slides and instructor resources. | ||
| 520 | _aA concise, innovative, and accessible guide to consumer behaviour in the analytics-driven era, blending academic research with practical examples. It demystifies data visualization, semiotics, and decision-making in marketing using a managerial lens and comes with instructor support materials. | ||
| 650 | 0 |
_aMarketing analytics. _961704 |
|
| 650 | 0 |
_aBig data in marketing. _962227 |
|
| 650 | 0 |
_aManagerial decision-making. _962228 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11723 _d11723 |
||