000 01383nam a22002657i 4500
005 20250902145418.0
008 250812s2024 enka|||fr|||| 001 0 eng d
020 _a9781032414102
040 _aEG-GaU‬‬
_cEG-GaU‬‬
_dEG-GaU‬‬
_erda
082 0 4 _223
_a330.019
_bc.e.b
100 1 _aCartwright, Edward,
_eauthor.
_962229
245 1 0 _aBehavioral Economics /
_cEdward Cartwright.
264 1 _aAbingdon, Oxon;
_bRoutledge,
_c2024.
300 _a578 pages ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes companion website with questions, worked examples, and instructor resources.
520 _aA comprehensive and accessible textbook in behavioral economics, this fourth edition blends foundational theory—like prospect theory and mental accounting—with real-world applications in contexts such as healthcare, auctions, and financial behavior. It addresses modern themes including cryptocurrency, public health messaging, cybercrime, and COVID-19, and includes extensive pedagogical support such as worked examples, exercises, and companion website resources.
650 0 _aBehavioral economics.
_962230
650 0 _aEconomic behavior.
_962231
650 0 _aEconomic psychology.
_962232
942 _2ddc
_cBK
999 _c11724
_d11724