| 000 | 01024nam a22002417i 4500 | ||
|---|---|---|---|
| 005 | 20250902103041.0 | ||
| 008 | 250814s2023 ii a|||fr|||| 001 0 eng d | ||
| 020 | _a9789395691369 | ||
| 040 |
_aEG-GaU _cEG-GaU _dEG-GaU _erda |
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| 082 | 0 | 4 |
_223 _a615.19 _bs.s.a |
| 100 | 1 |
_aSingh, Sanoj, _e author. _962884 |
|
| 245 | 1 |
_a Advertising Research / _cDr. Sanoj Singh. |
|
| 264 | 1 |
_anew delhie : _bPinakin Publishing, _c2023. |
|
| 300 |
_a 330 pages : _b illustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _a A comprehensive introduction to research methodologies in advertising, combining theoretical frameworks with empirical studies, designed for students and marketing professionals. (Summary based on standard scope—publisher description not available.) | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_a Marketing research _962924 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c12014 _d12014 |
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