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035 _a1701493
_b(N$T)
035 _a(OCoLC)1007715033
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082 0 4 _a791
049 _aMAIN
245 0 0 _aStar Wars and the history of transmedia storytelling /
_cedited by Sean Guynes and Dan Hassler-Forest.
264 1 _aAmsterdam :
_bAmsterdam University Press,
_c2017.
300 _a1 online resource (PDF, 329 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aTransmedia ;
_v3
520 _aStar Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
504 _aIncludes bibliographical references (pages 297-315) and index.
505 0 0 _tFrontmatter --
_tTable of Contents --
_t"I Am Fluent in over Six Million Forms of Communication" --
_tIntroduction: "What Is This Strange World We've Come to?" --
_tForeword: "I Have a Bad Feeling About This" /
_rJenkins, Henry / Hassler-Forest, Dan --
_tPart I "First Steps Into A Larger World": Establishing the Star Wars Storyworld --
_t1. "Thank the Maker!" /
_rLomax, Tara --
_t2. Han Leia Shot First /
_rWebster, Jeremy W. --
_t3. From Sequel to Quasi-Novelization /
_rFreeman, Matthew --
_t4. Another Canon, Another Time /
_rParys, Thomas Van --
_t5. Franchising Empire /
_rHall, Stefan --
_t6. "You must feel the Force around you!" /
_rMorton, Drew --
_tPart II "Never Tell Me the Odds!": Expanding the Star Wars Universe --
_t7. Transmedia Character Building /
_rGeraghty, Lincoln --
_t8. The Digitizing Force of Decipher's Star Wars Customizable Card Game /
_rLee, Jonathan Rey --
_t9. Publishing the New Jedi Order /
_rGuynes, Sean --
_t10. How Star Wars Became Museological /
_rHerrera, Beatriz Bartolomâe / Keidl, Philipp Dominik --
_t11. Adapting the Death Star into LEGO /
_rWolf, Mark J.P. --
_t12. Invoking the Holy Trilogy /
_rButler, Andrew M. --
_t13. Chasing Wild Space /
_rMejeur, Cody --
_tPart III "More Powerful Than You Can Possibly Imagine": Consolidating the Star Wars Franchise --
_t14. From Transmedia Storytelling to Transmedia Experience /
_rHills, Matt --
_t15. Space Bitches, Witches, and Kick-Ass Princesses /
_rBruin-Molâe, Megen de --
_t16. Some People Call Him a Space Cowboy /
_rSweet, Derek R. --
_t17. The Kiss Goodnight from a Galaxy Far, Far Away /
_rUrbanski, Heather --
_t18. Formatting Nostalgia /
_rWhitney, Allison --
_t19. Fandom Edits /
_rCanavan, Gerry --
_tAfterword: "You'll Find I'm Full of Surprises" /
_rBrooker, Will / Hassler-Forest, Dan --
_tBibliography --
_tAbout the Contributors --
_tIndex.
546 _aUndetermined.
590 _aMaster record variable field(s) change: 072
630 0 7 _aStar wars
_2gnd
_915548
650 0 _aStar Wars films
_xHistory and criticism.
_915549
650 7 _aMedia studies.
_2bicssc
650 7 _aSociety and culture: general.
_2bicssc
_94136
650 7 _aSociety and social sciences Society and social sciences.
_2bicssc
_94137
650 7 _aPERFORMING ARTS
_xReference.
_2bisacsh
_99753
650 7 _aSOCIAL SCIENCE
_xGeneral.
_2bisacsh
650 7 _aStar Wars films.
_2fast
_0(OCoLC)fst01131572
_915550
650 7 _aErzèahlen
_2gnd
_915551
650 7 _aIntermedialitèat
_2gnd
_94158
653 _atransmedia.
653 _astar wars.
653 _apopular culture.
653 _ascience fiction.
653 _amedia franchising.
655 0 _aElectronic books.
655 4 _aElectronic books.
_915552
655 7 _aCriticism, interpretation, etc.
_2fast
_0(OCoLC)fst01411635
700 1 _aHassler-Forest, Dan
_q(Daniel Alfred),
_d1973-
_4edt
_915553
700 1 _aGuynes, Sean A.
_4edt
_915554
773 0 _tDe Gruyter Open Books.
_dDe Gruyter
773 0 _tBooks at JSTOR: Open Access.
_dJSTOR
773 0 _tOAPEN (Open Access Publishing in European Networks).
_dOAPEN
776 0 8 _iPrint version:
_tStar Wars and the history of transmedia storytelling.
_dAmsterdam : Amsterdam University Press, 2017
_z9789462986213
_z9462986215
_w(OCoLC)1005728234
830 0 _aTransmedia (Amsterdam, Netherlands) ;
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