000			01749cam a2200361Ii 4500
001			9781315622309
008			180706s2017 nyu ob 001 0 eng d
020			_a9781315622309 _q(e-book : PDF)
020			_a9781317222590 _q(e-book: Mobi)
020			_z9781138655799 _q(hardback)
020			_z9781138655805 _q(paperback)
024	7		_a10.4324/9781315622309 _2doi
035			_a(OCoLC)993984912
050		4	_aJF1525.P8 _bP37 2017
082	0	4	_a352.748 _bP284
100	1		_aPasquier, Martial, _eauthor. _914861
245	1	0	_aMarketing management and communications in the public sector / _cMartial Pasquier and Jean-Patrick Villeneuve.
250			_aSecond Edition.
264		1	_aNew York : _bRoutledge, _c2017.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge masters in public management
500			_aRevised edition of the authors' Marketing management and communications in the public sector, 2012.
505	0		_aPublic management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
650		0	_aGovernment publicity.
650		0	_aCommunication in public administration. _914868
700	1		_aVilleneuve, Jean-Patrick, _eauthor. _914870
776	0	8	_iPrint version: _z9781138655799 _w(DLC) 2017000645
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315622309 _zClick here to view.
942			_cEBK
999			_c3917 _d3917