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008 130805s2014 flu ob 001 0 eng d
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020 _a1466567511
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084 _aBUS101000
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100 1 _aSingh, Amitoj,
_eauthor
_923933
245 1 0 _aManaging emotion in design innovation /
_cAmitoj Singh.
264 1 _aBoca Raton, FL :
_bCRC Press,
_c[2014]
264 4 _c©2014
300 _a1 online resource (xxix, 197 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design"--
_cProvided by publisher.
520 _a"Author's Preface How to Manage Emotions in Design Innovation In today's time frame, emotions are paramount to people, and emotional relationships are becoming more and more desirable. An extension of emotional relationships is the affinity we feel with the products that we consume in this physical world. It has become essential to explore a manner in which emotions play a vital role in the physical world with which we surround ourselves. Our ambitions, desires, and needs are all driven by our emotions. The products in the physical world support and propel these aspirations and can be seen as a reflection of our emotional desires. This has implications in the architecture design, interior design, fashion design, design of home appliances, automobiles, lifestyle products, etc. The physical world can thereby be seen as an extension of emotion-based human aspirations. Styling is an integral part of any product design and development process. During the styling process, a designer imparts emotive qualities to products. With the diminishing technological differences among products, these emotive qualities play an increasingly significant role in enhancing the desirability and sense of ownership towards the product. However, the absence of quantitative tools to evaluate and determine the emotive quality required in product innovation leads to uncertainty in the styling process. The Concept of Emoha This book proposes a new emotion-centered research framework for product styling that can be used for managing emotions in design innovation process"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record.
506 0 _aOpen Access
_5EbpS
650 0 _aProduct design
_zIndia
_vCase studies.
_923934
650 0 _aMotorcyclists
_zIndia
_xPsychology.
_923935
650 0 _aMotorcycles
_xDesign and construction.
_923936
650 0 _aNew products
_xPsychological aspects.
_923937
650 0 _aConsumer behavior.
650 0 _aEmotions.
650 7 _aBUSINESS & ECONOMICS
_xProject Management.
_2bisacsh
_928064
650 7 _aTECHNOLOGY & ENGINEERING
_xMechanical.
_2bisacsh
_91395
650 7 _aTECHNOLOGY & ENGINEERING
_xIndustrial Health & Safety.
_2bisacsh
_928065
650 7 _aTECHNOLOGY & ENGINEERING
_xIndustrial Design
_xProduct.
_2bisacsh
_91394
650 7 _aConsumer behavior.
_2fast
_0(OCoLC)fst00876238
650 7 _aEmotions.
_2fast
_0(OCoLC)fst00908819
650 7 _aMotorcycles
_xDesign and construction.
_2fast
_0(OCoLC)fst01028067
_923936
650 7 _aMotorcyclists
_xPsychology.
_2fast
_0(OCoLC)fst01028145
_928066
650 7 _aProduct design.
_2fast
_0(OCoLC)fst01763003
651 7 _aIndia.
_2fast
_0(OCoLC)fst01210276
655 0 _aElectronic books.
655 4 _aElectronic books.
655 7 _aCase studies.
_2fast
_0(OCoLC)fst01423765
776 0 8 _iPrint version:
_aSingh, Amitoj.
_tManaging emotion in design innovation.
_dBoca Raton : Taylor & Francis, 2013
_z9781466567504
_w(DLC) 2013018417
_w(OCoLC)843228750
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=621498
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