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_aGT521 _b.M45 2013 |
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| 100 | 1 |
_aMeinhold, Roman, _eauthor. _929507 |
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| 245 | 1 | 0 |
_aFashion myths : _ba cultural critique / _cRoman Meinhold ; (translated by John Irons). |
| 264 | 1 |
_aBielefeld : _bTranscript, _c[2013] |
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| 264 | 4 | _c©2013 | |
| 300 | _a1 online resource (166 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aCultural and media studies | |
| 504 | _aIncludes bibliographical references (pages 157-166). | ||
| 505 | 0 | 0 |
_tA critical inquiry into fashion -- _tFashion as a philosophical topos : a historical prelude -- _tKey question, method and structure -- _tThe fashion concept of proletarized luxury clothing -- _tAncestors of fashion : Natural rhythms, trends, costumes -- _tPseudo-reincarnation via re-wrapping : 're-in-vesti-nation' -- _tFashion myths : meta-goods in marketing and advertising -- _tPhilosophic-anthropological implications of fashion -- _tPseudo-tragedy -- _tMelioration -- _tReinvestination -- _tThe ideal-typical incarnation of fashion : the dandy as -- _tStaging artist -- _tAesthete -- _tEnemy of old age -- _tImplications of fashion : desiderata of life as an artwork -- _tIndividual existence as entelechy in the social context -- _tMelioration by means of ascesis -- _tPhilosophy of death and the art of dying. |
| 520 | _aBesides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. | ||
| 588 | 0 | _aPrint version record. | |
| 546 | _aIn English. | ||
| 542 | 1 |
_fThis work is licensed by Knowledge Unlatched under a Creative Commons license _uhttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
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| 506 | 0 |
_aOpen Access _5EbpS |
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| 650 | 0 |
_aFashion _xPhilosophy. _929508 |
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| 650 | 0 |
_aFashion _xSociological aspects. _929509 |
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| 650 | 7 |
_aSociety and social sciences Society and social sciences. _2bicssc |
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| 650 | 7 |
_aSociety and culture: general. _2bicssc |
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| 650 | 7 |
_aCultural studies. _2bicssc |
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| 650 | 7 |
_aFashion and society. _2bicssc _929510 |
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| 650 | 7 |
_aHEALTH & FITNESS _xBeauty & Grooming. _2bisach _914502 |
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| 650 | 7 |
_aHEALTH & FITNESS _xBeauty & Grooming. _2bisacsh _914502 |
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| 650 | 7 |
_aDESIGN _xHistory & Criticism. _2bisacsh _929511 |
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| 655 | 0 | _aElectronic books. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aIrons, John, _d1942- _etranslator. _929512 |
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| 776 | 0 | 8 |
_iPrint version: _aMeinhold, Roman. _tFashion myths. _dBielefeld : Verlag, [2013] _z9783837624373 _w(DLC) 2013465826 _w(OCoLC)860698377 |
| 830 | 0 |
_aCultural and media studies. _918690 |
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| 856 | 4 | 0 |
_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=863355 |
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