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008 070320s2007 aca ob 001 0 eng d
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019 _a1058087800
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_a1170521376
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_a1180443587
020 _a9781921313103
_q(electronic bk.)
020 _a1921313102
_q(electronic bk.)
020 _a1921313099
020 _a9781921313097
035 _a3093246
_b(N$T)
035 _a(OCoLC)225187590
_z(OCoLC)1058087800
_z(OCoLC)1127208392
_z(OCoLC)1136236222
_z(OCoLC)1167132082
_z(OCoLC)1170521376
_z(OCoLC)1172162684
_z(OCoLC)1180443587
037 _bANU E Press, W K Hancock Library, The Australian National University, ANU ACT 0200
037 _a22573/ctt236rms
_bJSTOR
050 4 _aHD30.35
072 7 _aPOL032000
_2bisacsh
072 7 _aPOL028000
_2bisacsh
082 0 4 _a658.45
_222
049 _aMAIN
100 1 _aChen, Peter
_q(Peter John),
_eauthor
_949270
245 1 0 _aElectronic engagement :
_ba guide for public sector managers /
_cPeter Chen.
246 1 _iCIP title:
_aE-engagement
264 1 _aCanberra :
_bANU E Press,
_c2007.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aANZSOG series
504 _aIncludes bibliographical references and index.
505 0 0 _t1.
_tIntroduction: An Information Age Democracy? --
_tWho is this Guide For? --
_tThe Challenges of Engagement --
_tAn Expanding Policy Role for Public Sector Managers --
_tThe Information Society and its Implications --
_g2.
_tDefinitions, Distinctions and Approaches to eEngagement --
_teDemocracy: A Conceptual Typology for Public Sector Managers --
_teEngagement as a Managerial Activity --
_tThree Management Approaches --
_tActive Listening --
_tCultivating --
_tSteering --
_tRelationship Between the Three Approaches --
_teEngagement and Electronic and Online Service Delivery --
_teGovernment Catalysts for eEngagement --
_tDifficulties and Tensions --
_tThe Digital Divide: An Absolute Barrier? --
_tNature of the Divide --
_tImplications of the Divide --
_tBeyond the 'One Divide' --
_g3.
_tDesigning the Right Approach --
_tKey Decisions --
_tWhat is the Issue(s)? --
_tWho is the Audience(s)? --
_tConsultation versus Collaboration --
_tImplications of the Continuum --
_tReconceptualising Consultation and Collaboration --
_tSetting Objectives --
_tDegree of Interactivity --
_tChoosing the Right Channel(s) --
_tConcept Development Approach --
_tManaging Identity Issues --
_tDesirability of Identification --
_tTechnical Aspects of Identification --
_g4.
_tImplementation --
_tStakeholder Buy-in --
_tDeveloping an Engagement Plan --
_tManaging Technical Implementation --
_tDetermining the Software Feature Set --
_tWho Governs? Technical, Administrative, or Political --
_tMake or Buy? --
_tDo we Need New Tools at All? --
_tPurchase Point Considerations --
_tProprietary versus Open Source --
_tLow Tech versus High Tech --
_tGenerating Compelling Content --
_tCompelling Content versus Eyecandy --
_tPromotion and Recruitment --
_tConventional Advertising and Promotional Approaches --
_tThe Power of Social Networking (and its Limitations) --
_tManaging Risk --
_tSecurity --
_tModeration --
_g5.
_tConcluding the Process --
_tThe Importance of Evaluation --
_tApproaching Evaluation for eEngagement --
_tPitfalls to Avoid --
_tWhat to Consider in Effective Assessment --
_tCloseout Processes --
_tDocument Process and Outcomes --
_tFeedback --
_tFeedback Over Time --
_tNo Closeout: The Eternal Community.
520 _a"This guide (written for managers who have an interest in expanding their approach to public engagement, rather than IT professionals) assesses the value that new communications and computing technology can bring to interactions with a range of potential stakeholders."--Publisher's description.
546 _aEnglish.
590 _aAdded to collection customer.56279.3
650 0 _aBusiness communication.
650 0 _aDigital communications.
650 0 _aWeb sites
_xDesign.
_949271
650 0 _aInformation resources management.
650 7 _aCommunication studies.
_2bicssc
650 7 _aInterdisciplinary studies.
_2bicssc
_925835
650 7 _aReference, information and interdisciplinary subjects.
_2bicssc
650 7 _aPOLITICAL SCIENCE
_xEssays.
_2bisacsh
650 7 _aBusiness communication.
_2fast
_0(OCoLC)fst00842419
650 7 _aDigital communications.
_2fast
_0(OCoLC)fst00893634
650 7 _aInformation resources management.
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650 7 _aWeb sites
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650 7 _aCommerce.
_2hilcc
650 7 _aBusiness & Economics.
_2hilcc
650 7 _aBusiness Communication.
_2hilcc
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781921313097
830 0 _aANZSOG (Series)
_949272
856 4 0 _3EBSCOhost
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