| 000 | 01333pam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 016002062 | ||
| 003 | Uk | ||
| 005 | 20231004143302.0 | ||
| 008 | 120522s2011 mauab fr 001 0 eng|d | ||
| 015 |
_aGBB278834 _2bnb |
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| 016 | 7 |
_a016002062 _2Uk |
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| 020 | _a9780273756064 (pbk.) : | ||
| 020 | _a0273756060 (pbk.) : | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dEG-GaU _erda |
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| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _223 _bL .C. S. |
| 100 | 1 | 0 |
_aLovelock, Christopher H. _eauthor. _957031 |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy/ _cchristopher lovelock yale university, jochen wirtz national university of singapore. |
| 250 |
_aseventh edition., Global edition. / _bChristopher Lovelock, Jochen Wirtz. |
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| 264 | 4 |
_aBoston, [Mass.] ; _aLondon : _bPearson, _cc2011. |
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| 264 | 4 | _c2011. | |
| 300 |
_a648 pages. : _billustrations. (some columns.), columns. map ; _c28 cm. |
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| 336 |
_atext _2rdacontent _btxt |
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| 337 |
_aunmediated _2rdamedia _bn |
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| 338 |
_avolume _2rdacarrier _bnc |
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| 500 |
_aFormerly CIP. _5Uk |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aService industries _xMarketing. _957032 |
|
| 650 | 4 |
_aProfessions _xMarketing. _957033 |
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| 650 | 4 |
_aMarketing _xManagement _917686 |
|
| 700 | 1 |
_aWirtz, Jochen, _eauthor. _957034 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c9319 _d9319 |
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