Successful Service Operations Management/

Successful Service Operations Management/ Service operations management Richard Metters, Kathryn King-Metters, Madeleine Pullman, Steven Walton. - Second edition - xx, 406 pages : illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.)

Rev. ed. of: Successful service operations management / Richard Metters, Kathryn King-Metters, Madeleine Pullman. c2003. Passcard for access to free 4-month subscription to InfoTrak inserted before title page. Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

‫‪Available‬‬ ‫‪on-campus‬‬ ‫‪and‬‬ ‫‪off-campus ‫‪with‬‬ ‫‪authorized‬‬ ‫‪login.‬‬

Covers the cycle of building a service business from concept formation through implementation. This book focuses on constructing a business strategy and describes how to implement that strategy in the design of the service system.

0324224370 0324224389 (core text only) 0324224397 (student CD) 0324321783 (Microsoft Projet 2003 CDRom set 120 days) 9780324224375


Customer services--Management.
Customer services--Management--Case studies.
Operations Management.

658.812 / S.U.C.