Integrated operations management : adding value for customers /
Hanna, Mark, 1960-
Integrated operations management : adding value for customers / Mark D. Hanna, W. Rocky Newman. - xxii, 753, A-2, G-10, PC-1, I-9 pages : illustrations color, 1 map ; 27 cm + 1 CD-ROM.
Includes bibliographical references and index.
This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
013258526X 9780130311283 0130311286
00048363
Industrial management.
Production management.
658 / H.M.I.
Integrated operations management : adding value for customers / Mark D. Hanna, W. Rocky Newman. - xxii, 753, A-2, G-10, PC-1, I-9 pages : illustrations color, 1 map ; 27 cm + 1 CD-ROM.
Includes bibliographical references and index.
This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
013258526X 9780130311283 0130311286
00048363
Industrial management.
Production management.
658 / H.M.I.