Identify : building brand through letterheads, logos and business cards /

Rivers, Charlotte,

Identify : building brand through letterheads, logos and business cards / Charlotte Rivers. - 160 pages : illustrations (chiefly color) ; 30 cm

Includes bibliographical references.

Introduction -- Anatomy -- Guide to Process -- Work -- Introduction -- Logotypes and Symbols -- Typography -- Colour and Texture -- Grids and Guides -- Application -- Extras.

2880467233


Corporate image.
Logos (Symbols)--Design.
Business names.
Letterheads--Design.
Business cards--Design.

658.827 / R.C.I.