Africa's soft power : philosophies, political values, foreign policies and cultural exports /
Tella, Oluwaseun,
Africa's soft power : philosophies, political values, foreign policies and cultural exports / Oluwaseun Tella. - 1 online resource. - Global Africa ; 21 .
One Introduction: Soft Power in Africa -- De-Americanising and Africanising Soft Power -- Nigeria: Naija Swagger -- South Africa: Mzansi Symbolism -- Egypt: The Resilient Pharaoh -- Kenya: Harambee Attraction -- Conclusion -- Africa as a Model.
"This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa's progressive constitution and expanding multinational corporations, to Nigeria's Nollywood film industry, Kenya's fashion, sport diplomacy, and tourism industries, and finally Egypt's reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria's Omolu̹waÌ⁰bi̹, South Africa's Ubuntu, Kenya's Harambee, and Egypt's pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies"--
9781003176022 100317602X 9781000402179 1000402177 9781000402247 100040224X
Power (Social sciences)--Africa.
Africa--Foreign relations--Philosophy.
Nigeria--Foreign relations.
South Africa--Foreign relations.
Egypt--Foreign relations.
Kenya--Foreign relations.
JZ1773
327.96
Africa's soft power : philosophies, political values, foreign policies and cultural exports / Oluwaseun Tella. - 1 online resource. - Global Africa ; 21 .
One Introduction: Soft Power in Africa -- De-Americanising and Africanising Soft Power -- Nigeria: Naija Swagger -- South Africa: Mzansi Symbolism -- Egypt: The Resilient Pharaoh -- Kenya: Harambee Attraction -- Conclusion -- Africa as a Model.
"This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa's progressive constitution and expanding multinational corporations, to Nigeria's Nollywood film industry, Kenya's fashion, sport diplomacy, and tourism industries, and finally Egypt's reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria's Omolu̹waÌ⁰bi̹, South Africa's Ubuntu, Kenya's Harambee, and Egypt's pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies"--
9781003176022 100317602X 9781000402179 1000402177 9781000402247 100040224X
Power (Social sciences)--Africa.
Africa--Foreign relations--Philosophy.
Nigeria--Foreign relations.
South Africa--Foreign relations.
Egypt--Foreign relations.
Kenya--Foreign relations.
JZ1773
327.96