International business : a managerial perspective /

Griffin, Ricky W.

International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay. - fifth edition - xxvi, 640 pages : color illustrations, color maps ; 29 cm.

Includes bibliographical references (p. 594-610) and indexes.

International Business, 5/e by Griffin and PustayI. THE WORLD'S MARKETPLACES. 1. An Overview of International Business. 2. Global Marketplaces and Business Centers. 3. Legal, Technological, and Political Forces. 4. The Role of Culture. 5. Ethics and Social Responsibility in International Business. II. THE INTERNATIONAL ENVIRONMENT. 6. International Trade and Investment Theory. 7. International Monetary System and the Balance of Payments. 8. Foreign Exchange and International Financial Markets. 9. Formulation of National Trade Policies. 10. International Cooperation among Nations. III. MANAGING INTERNATIONAL BUSINESS. 11. International Strategic Management. 12. Strategies for Analyzing and Entering Foreign Markets. 13. International Strategic Alliances. 14. International Organization Design and Control. 15. Leadership and Employee Behavior in International Business. IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS. 16. International Marketing. 17. International Operations Management. 18. International Financial Management. 19. International Accounting and Taxation. 20. International Human Resource Management and Labor Relations.


9780132335324 0131995340 (hbk.) : 9780131995345 (hbk.) :


International business enterprises--Management.

658.049 / G.R.I