Management, marketing and promotion of library services based on statistics, analyses and evaluation /
Management, marketing and promotion of library services based on statistics, analyses and evaluation /
edited by Trine Kolderup Flaten.
- 1 online resource (462 pages) : illustrations
- IFLA publications, 120/121 0344-6891 ; .
- IFLA publications ; 120/121. .
"In connection with the World Library and Information Congress in Oslo Norway, from 14th-18th of August, IFLA's Management & Marketing Section arranged a satellite meeting in Bergen City, Norway, from Tuesday 9th to Thursday 11th of August"--Page 9. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Includes bibliographical references.
Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture / J. Eric Davies -- Statistics and Strategy: Statistics and Performance Measurements as a Social Process / Ulla Wimmer -- Comparing libraries : from official statistics to effective strategies / Tord Høivik -- Cyberspace and market place: library messages beyond the border / Myoung C. Wilson and Farideh Tehrani -- Quality Standards / Louise Guillemette-Labory and Pierre Meunier -- Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking / Christie Koontz -- Library Statistics without Fear / Ellen Maleszewski and Michael Bailow Huang -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community -- Spain) / Ignazio Latorre Zacarés and Milagros Ortells Montón -- Development of Estonian public libraries during the last decade. (1994-2004) / Margit Jõgi -- Audit for libraries ... which one? / Marielle de Miribel -- Coordination of higher educational institutions and professional library associations -- the key to training quality rise of librarians of XXI century / Natalia Gendina -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes / Liman Latifa -- Evaluation of libraries : Experiences from applying a method for non-market valuation developed in economics / Svanhild Aabø -- Customers Value Research / Sue McKnight -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art / -- Elena Roseras Carcedo -- Marketing to Diverse Populations / Kathleen Imhoff -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users / -- Diane Granfield -- Marketing library services. A case study at University of Illinois at Urbana -- Champaign USA / Yoo-Seong Song -- The library as a part of cultural behavior: Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries / Bart Vercruyssen -- Evaluating library services -- best practice initiatives in Australian university libraries / Helen King -- The public library's attractiveness: A quantitative study / Claude Poissenot -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study / John Crawford -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technisist" indices / Ksibi Ahmed -- Parameters and indicators for providers of electronic publications evaluation / Maria Luisa Alvite Diez and Blanca Rodriguez Bravo -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future / Antonia Arahova and Sarantos Kapidakis -- A new model for public library and information services evaluation: and integrated approach -- SIADAP+B / Leonor Gaspar Pinto and Paula Ochôa -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology / Gillian Hallam and Helen Partridge -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library / Gildas Illien -- Libraries Building Communities: the vital contribution of Victoria's public libraries -- A report on a major research project of the Library Board of Victoria and the Victorian public library network / Debra Rosenfeldt.
Open Access
Contains presentations from managers of different types of libraries, researchers and educators from five continents describing their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies.
Articles in English or French.
9783598440229 3598440227 9781283403436 1283403439
10.1515/9783598440229 doi
340343 MIL
Libraries--Marketing--Congresses.
Public relations--Information services--Congresses.
Libraries--Public relations--Congresses.
Advertising--Information services--Congresses.
Libraries--Planning--Congresses.
Strategic planning--Congresses.
Library administration--Congresses.
Library statistics--Congresses.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--Administration & Management.
Advertising--Information services.
Libraries--Marketing.
Libraries--Planning.
Libraries--Public relations.
Library administration.
Library statistics.
Public relations--Information services.
Strategic planning.
Bibliotheekdiensten.
Management.
Public relations.
Marketing
Förderung
Management
Bibliotheksverwaltung
Dienstleistung
Bibliothek.
Electronic books.
Conference papers and proceedings.
Z716.3 / .M36 2006eb
025.107
Z716.3 / .M36 2006
"In connection with the World Library and Information Congress in Oslo Norway, from 14th-18th of August, IFLA's Management & Marketing Section arranged a satellite meeting in Bergen City, Norway, from Tuesday 9th to Thursday 11th of August"--Page 9. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Includes bibliographical references.
Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture / J. Eric Davies -- Statistics and Strategy: Statistics and Performance Measurements as a Social Process / Ulla Wimmer -- Comparing libraries : from official statistics to effective strategies / Tord Høivik -- Cyberspace and market place: library messages beyond the border / Myoung C. Wilson and Farideh Tehrani -- Quality Standards / Louise Guillemette-Labory and Pierre Meunier -- Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking / Christie Koontz -- Library Statistics without Fear / Ellen Maleszewski and Michael Bailow Huang -- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community -- Spain) / Ignazio Latorre Zacarés and Milagros Ortells Montón -- Development of Estonian public libraries during the last decade. (1994-2004) / Margit Jõgi -- Audit for libraries ... which one? / Marielle de Miribel -- Coordination of higher educational institutions and professional library associations -- the key to training quality rise of librarians of XXI century / Natalia Gendina -- La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes / Liman Latifa -- Evaluation of libraries : Experiences from applying a method for non-market valuation developed in economics / Svanhild Aabø -- Customers Value Research / Sue McKnight -- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art / -- Elena Roseras Carcedo -- Marketing to Diverse Populations / Kathleen Imhoff -- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users / -- Diane Granfield -- Marketing library services. A case study at University of Illinois at Urbana -- Champaign USA / Yoo-Seong Song -- The library as a part of cultural behavior: Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries / Bart Vercruyssen -- Evaluating library services -- best practice initiatives in Australian university libraries / Helen King -- The public library's attractiveness: A quantitative study / Claude Poissenot -- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study / John Crawford -- Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technisist" indices / Ksibi Ahmed -- Parameters and indicators for providers of electronic publications evaluation / Maria Luisa Alvite Diez and Blanca Rodriguez Bravo -- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future / Antonia Arahova and Sarantos Kapidakis -- A new model for public library and information services evaluation: and integrated approach -- SIADAP+B / Leonor Gaspar Pinto and Paula Ochôa -- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology / Gillian Hallam and Helen Partridge -- Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library / Gildas Illien -- Libraries Building Communities: the vital contribution of Victoria's public libraries -- A report on a major research project of the Library Board of Victoria and the Victorian public library network / Debra Rosenfeldt.
Open Access
Contains presentations from managers of different types of libraries, researchers and educators from five continents describing their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies.
Articles in English or French.
9783598440229 3598440227 9781283403436 1283403439
10.1515/9783598440229 doi
340343 MIL
Libraries--Marketing--Congresses.
Public relations--Information services--Congresses.
Libraries--Public relations--Congresses.
Advertising--Information services--Congresses.
Libraries--Planning--Congresses.
Strategic planning--Congresses.
Library administration--Congresses.
Library statistics--Congresses.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--Administration & Management.
Advertising--Information services.
Libraries--Marketing.
Libraries--Planning.
Libraries--Public relations.
Library administration.
Library statistics.
Public relations--Information services.
Strategic planning.
Bibliotheekdiensten.
Management.
Public relations.
Marketing
Förderung
Management
Bibliotheksverwaltung
Dienstleistung
Bibliothek.
Electronic books.
Conference papers and proceedings.
Z716.3 / .M36 2006eb
025.107
Z716.3 / .M36 2006