Markeninszenierung in Japan : (Record no. 7082)
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000 -LEADER | |
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fixed length control field | 04212cam a2200961Mi 4500 |
001 - CONTROL NUMBER | |
control field | on1158143213 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220517104615.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200608t20202020gw fod z000 0 ger d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DEGRU |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DEGRU |
Modifying agency | N$T |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 3839449081 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783839449080 |
Qualifying information | (electronic bk.) |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.14361/9783839449080 |
Source of number or code | doi |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | 2962281 |
-- | (N$T) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1158143213 |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | a-ja--- |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | SOC052000 |
Source | bisacsh |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 23 |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | MAIN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rühle, Christiane, |
Relator term | author. |
Relationship | aut |
-- | http://id.loc.gov/vocabulary/relators/aut |
9 (RLIN) | 41366 |
245 10 - TITLE STATEMENT | |
Title | Markeninszenierung in Japan : |
Remainder of title | Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / |
Statement of responsibility, etc. | Christiane Rühle. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Bielefeld : |
Name of producer, publisher, distributor, manufacturer | transcript-Verlag, |
Date of production, publication, distribution, manufacture, or copyright notice | [2020] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Date of production, publication, distribution, manufacture, or copyright notice | ©2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (314 pages). |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS | |
File type | text file |
Encoding format | |
Source | rda |
490 0# - SERIES STATEMENT | |
Series statement | Edition Kulturwissenschaft ; |
Volume/sequential designation | 213 |
505 00 - FORMATTED CONTENTS NOTE | |
Title | Frontmatter -- |
-- | Inhalt -- |
-- | Abkürzungsverzeichnis -- |
-- | 1 Realitäten des Konsums -- Eine Einführung -- |
-- | 2 Untersuchungskonzept und Fragenkatalog -- |
-- | 3 Japanische Perspektiven und Aktualitäten -- |
-- | 4 Die Verortung von Muji und Uniqlo im globalen Konsumraum -- |
-- | 5 Muji und Uniqlo in der öffentlichen Diskussion -- |
-- | 6 Analyse von Kommunikationsmaßnahmen zwischen 2010 und 2016 -- |
-- | 7 Ergebnisse und Diskussion der japanischen Markeninszenierung -- |
-- | Anhang -- |
-- | Namensindex -- |
-- | Firmen- und Sachindex -- |
-- | Abbildungs- und Tabellenverzeichnis -- |
-- | Danksagung -- |
-- | Literaturverzeichnis |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Die Einzelhandelsketten »Muji« und »Uniqlo« gelten als Musterbeispiele für international erfolgreiche Lifestyle-Marken aus Japan. Aus einer interdisziplinären Perspektive heraus identifiziert die Japanologin Christiane Rühle die Strukturen und Akteure dieser spezifischen Markeninszenierungen und arbeitet die dazugehörigen Positionen, Mittel und zentralen Motive heraus. Sie fragt im Kontext von unternehmensbezogener und nationalstaatlicher Imagebildung nach den Bezügen zwischen Konsum, Kultur und Identität und fokussiert dabei auf die Rolle, die privatwirtschaftliche Unternehmen innerhalb dieses Prozesses einnehmen. |
546 ## - LANGUAGE NOTE | |
Language note | In German. |
588 0# - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020). |
506 0# - RESTRICTIONS ON ACCESS NOTE | |
Terms governing access | Open Access |
Institution to which field applies | EbpS |
590 ## - LOCAL NOTE (RLIN) | |
Local note | WorldCat record variable field(s) change: 050, 082, 610, 650 |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Muji (Firm) |
9 (RLIN) | 41367 |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | UNIQLO (Firm) |
9 (RLIN) | 41368 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business names |
Geographic subdivision | Japan. |
9 (RLIN) | 41369 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Success in business |
Geographic subdivision | Japan. |
9 (RLIN) | 41370 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Asia. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Asien. |
9 (RLIN) | 41371 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand Staging. |
9 (RLIN) | 41372 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumption. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Cultural Studies. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Culture. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Economy. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Gesellschaft. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Identity. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Identität. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Image. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Konsum. |
9 (RLIN) | 41373 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Kultur. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marke. |
9 (RLIN) | 41374 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Markeninszenierung. |
9 (RLIN) | 41375 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Media Aesthetics. |
9 (RLIN) | 41376 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Media Studies. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Media. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Medien. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Medienwissenschaft. |
9 (RLIN) | 41377 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Medienästhetik. |
9 (RLIN) | 41378 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Muji. |
9 (RLIN) | 41379 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Private Sector. |
9 (RLIN) | 6556 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Privatwirtschaft. |
9 (RLIN) | 41380 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Society. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Uniqlo. |
9 (RLIN) | 41381 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Werbung. |
9 (RLIN) | 41382 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Wirtschaft. |
9 (RLIN) | 2334 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | SOCIAL SCIENCE / Media Studies. |
Source of heading or term | bisacsh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Arts in general. |
9 (RLIN) | 20276 |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | EBSCOhost |
Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962281">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962281</a> |
938 ## - | |
-- | De Gruyter |
-- | DEGR |
-- | 9783839449080 |
938 ## - | |
-- | EBSCOhost |
-- | EBSC |
-- | 2962281 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | E-books |
994 ## - | |
-- | 92 |
-- | N$T |
No items available.