Markeninszenierung in Japan : (Record no. 7082)

MARC details
000 -LEADER
fixed length control field 04212cam a2200961Mi 4500
001 - CONTROL NUMBER
control field on1158143213
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220517104615.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200608t20202020gw fod z000 0 ger d
040 ## - CATALOGING SOURCE
Original cataloging agency DEGRU
Language of cataloging eng
Description conventions rda
Transcribing agency DEGRU
Modifying agency N$T
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3839449081
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783839449080
Qualifying information (electronic bk.)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.14361/9783839449080
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number 2962281
-- (N$T)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1158143213
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ja---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
072 #7 - SUBJECT CATEGORY CODE
Subject category code SOC052000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rühle, Christiane,
Relator term author.
Relationship aut
-- http://id.loc.gov/vocabulary/relators/aut
9 (RLIN) 41366
245 10 - TITLE STATEMENT
Title Markeninszenierung in Japan :
Remainder of title Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« /
Statement of responsibility, etc. Christiane Rühle.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bielefeld :
Name of producer, publisher, distributor, manufacturer transcript-Verlag,
Date of production, publication, distribution, manufacture, or copyright notice [2020]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (314 pages).
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Encoding format PDF
Source rda
490 0# - SERIES STATEMENT
Series statement Edition Kulturwissenschaft ;
Volume/sequential designation 213
505 00 - FORMATTED CONTENTS NOTE
Title Frontmatter --
-- Inhalt --
-- Abkürzungsverzeichnis --
-- 1 Realitäten des Konsums -- Eine Einführung --
-- 2 Untersuchungskonzept und Fragenkatalog --
-- 3 Japanische Perspektiven und Aktualitäten --
-- 4 Die Verortung von Muji und Uniqlo im globalen Konsumraum --
-- 5 Muji und Uniqlo in der öffentlichen Diskussion --
-- 6 Analyse von Kommunikationsmaßnahmen zwischen 2010 und 2016 --
-- 7 Ergebnisse und Diskussion der japanischen Markeninszenierung --
-- Anhang --
-- Namensindex --
-- Firmen- und Sachindex --
-- Abbildungs- und Tabellenverzeichnis --
-- Danksagung --
-- Literaturverzeichnis
520 ## - SUMMARY, ETC.
Summary, etc. Die Einzelhandelsketten »Muji« und »Uniqlo« gelten als Musterbeispiele für international erfolgreiche Lifestyle-Marken aus Japan. Aus einer interdisziplinären Perspektive heraus identifiziert die Japanologin Christiane Rühle die Strukturen und Akteure dieser spezifischen Markeninszenierungen und arbeitet die dazugehörigen Positionen, Mittel und zentralen Motive heraus. Sie fragt im Kontext von unternehmensbezogener und nationalstaatlicher Imagebildung nach den Bezügen zwischen Konsum, Kultur und Identität und fokussiert dabei auf die Rolle, die privatwirtschaftliche Unternehmen innerhalb dieses Prozesses einnehmen.
546 ## - LANGUAGE NOTE
Language note In German.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020).
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Institution to which field applies EbpS
590 ## - LOCAL NOTE (RLIN)
Local note WorldCat record variable field(s) change: 050, 082, 610, 650
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Muji (Firm)
9 (RLIN) 41367
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element UNIQLO (Firm)
9 (RLIN) 41368
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names
Geographic subdivision Japan.
9 (RLIN) 41369
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business
Geographic subdivision Japan.
9 (RLIN) 41370
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Asia.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Asien.
9 (RLIN) 41371
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Staging.
9 (RLIN) 41372
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumption.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cultural Studies.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Culture.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economy.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Gesellschaft.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Identity.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Identität.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Image.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Konsum.
9 (RLIN) 41373
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kultur.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marke.
9 (RLIN) 41374
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markeninszenierung.
9 (RLIN) 41375
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Aesthetics.
9 (RLIN) 41376
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Studies.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medien.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medienwissenschaft.
9 (RLIN) 41377
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medienästhetik.
9 (RLIN) 41378
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Muji.
9 (RLIN) 41379
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Private Sector.
9 (RLIN) 6556
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Privatwirtschaft.
9 (RLIN) 41380
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Society.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Uniqlo.
9 (RLIN) 41381
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Werbung.
9 (RLIN) 41382
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Wirtschaft.
9 (RLIN) 2334
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOCIAL SCIENCE / Media Studies.
Source of heading or term bisacsh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Arts in general.
9 (RLIN) 20276
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962281">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962281</a>
938 ## -
-- De Gruyter
-- DEGR
-- 9783839449080
938 ## -
-- EBSCOhost
-- EBSC
-- 2962281
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-books
994 ## -
-- 92
-- N$T

No items available.