Healthcare biotechnology : a practical guide / Dimitris Dogramatzis.
Material type: TextPublisher: Boca Raton : CRC Press, 2011Description: 1 online resource (xiii, 675 pages)Content type:- text
- unmediated
- volume
- 9780429109461
- 615.19 D654
- RS380 .D64 2011
pt. 1. The healthcare biotechnology industry -- part 2. Intellectual property -- part 3. Funding -- part 4. New product -- part 5. Marketing -- part 6. Running the business.
"A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher.
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