International business management /

Lagare, Rexcel,

International business management / Rexcel Lagare. - 1st edition. - 250 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

An overview of key concepts in international business, including globalization, cross-border strategy, cultural dynamics, global trade laws, and emerging market entry, suited for undergraduate business students.


9781774697284


International business enterprises
Global strategy
Business

658.049 / l.r.i