Mass Media in a Changing World : History – Industry – Controversy /
Rodman, George R.
Mass Media in a Changing World : History – Industry – Controversy / George R. Rodman. - Fourth edition. - 528 pages ; 28 cm
Engaging introductory textbook that organizes each chapter into three narrative sections—history, industry and controversy—to explore how mass media have developed and shaped social institutions. Includes updated chapters on mobile media, economics of online media and media convergence.:contentReference[oaicite:1]
9780071316323
Mass media
Mass communication
Media studies
302.23 / r.g.m
Mass Media in a Changing World : History – Industry – Controversy / George R. Rodman. - Fourth edition. - 528 pages ; 28 cm
Engaging introductory textbook that organizes each chapter into three narrative sections—history, industry and controversy—to explore how mass media have developed and shaped social institutions. Includes updated chapters on mobile media, economics of online media and media convergence.:contentReference[oaicite:1]
9780071316323
Mass media
Mass communication
Media studies
302.23 / r.g.m