Behavioral Economics /
Cartwright, Edward,
Behavioral Economics / Edward Cartwright. - 578 pages ; 23 cm.
Includes companion website with questions, worked examples, and instructor resources.
A comprehensive and accessible textbook in behavioral economics, this fourth edition blends foundational theory—like prospect theory and mental accounting—with real-world applications in contexts such as healthcare, auctions, and financial behavior. It addresses modern themes including cryptocurrency, public health messaging, cybercrime, and COVID-19, and includes extensive pedagogical support such as worked examples, exercises, and companion website resources.
9781032414102
Behavioral economics.
Economic behavior.
Economic psychology.
330.019 / c.e.b
Behavioral Economics / Edward Cartwright. - 578 pages ; 23 cm.
Includes companion website with questions, worked examples, and instructor resources.
A comprehensive and accessible textbook in behavioral economics, this fourth edition blends foundational theory—like prospect theory and mental accounting—with real-world applications in contexts such as healthcare, auctions, and financial behavior. It addresses modern themes including cryptocurrency, public health messaging, cybercrime, and COVID-19, and includes extensive pedagogical support such as worked examples, exercises, and companion website resources.
9781032414102
Behavioral economics.
Economic behavior.
Economic psychology.
330.019 / c.e.b