Sustainable Prosperity in the Arab Gulf : From Miracle to Method /
Kotilaine, Jarmo T.,
Sustainable Prosperity in the Arab Gulf : From Miracle to Method / Jarmo T. Kotilaine. - First edition. - 160 pages ; illustration, 20 cm. - Economics handbook series (McGraw-Hill Book Company) .
Includes illustrations; suitable as a reference for policy-makers and researchers.
Introduction -- Glamour and Grammar: The power of stories -- The Age of the Educated Consumer -- It’s About Human Nature -- Life Stages, Not Ages -- Atomize, Serialize, Magnetize... -- Creativity & Consistency -- Content Marketing Applied Parts 1 & 2 -- Asymmetrical Thinking -- Afterward: The Future of Storytelling.
A compelling and forward-looking study of the Arabian Gulf’s journey from resource-fueled growth to sustainable, diversified prosperity. Through historical analysis and strategic insight, the book maps how creativity, infrastructure development, and regulatory evolution are guiding the Gulf toward a multipolar global role—essential reading for policymakers, economists, and regional specialists.
9781032446783
Economic development
Diversification
Middle East—Economic conditions.
23 / m.m.s
Sustainable Prosperity in the Arab Gulf : From Miracle to Method / Jarmo T. Kotilaine. - First edition. - 160 pages ; illustration, 20 cm. - Economics handbook series (McGraw-Hill Book Company) .
Includes illustrations; suitable as a reference for policy-makers and researchers.
Introduction -- Glamour and Grammar: The power of stories -- The Age of the Educated Consumer -- It’s About Human Nature -- Life Stages, Not Ages -- Atomize, Serialize, Magnetize... -- Creativity & Consistency -- Content Marketing Applied Parts 1 & 2 -- Asymmetrical Thinking -- Afterward: The Future of Storytelling.
A compelling and forward-looking study of the Arabian Gulf’s journey from resource-fueled growth to sustainable, diversified prosperity. Through historical analysis and strategic insight, the book maps how creativity, infrastructure development, and regulatory evolution are guiding the Gulf toward a multipolar global role—essential reading for policymakers, economists, and regional specialists.
9781032446783
Economic development
Diversification
Middle East—Economic conditions.
23 / m.m.s