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Media management /

Kumar, Dilip,

Media management / Dr. Dilip Kumar. - First edition. - 328 pages : 23 cm.

Covers the theory and practice of media management, focusing on organizational, operational, and strategic facets relevant to media professionals.

ISBN: 9789360615208

Subjects--Topical Terms:
Media management.
Mass media--Management.

Dewey Class. No.: 302.2 / K.D.M

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