MARC details
| 000 -LEADER |
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| fixed length control field |
01604nam a22003137i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250820145558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250727s2023 enkao||fr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032164601 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GaU |
| Transcribing agency |
EG-GaU |
| Modifying agency |
EG-GaU |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 |
| Item number |
T.S.A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turnbull, Sarah , |
| Relator term |
Author. |
| 9 (RLIN) |
60537 |
| 245 01 - TITLE STATEMENT |
|---|
| Title |
Advertising account planning / |
| Statement of responsibility, etc. |
Sarah Turnbull, Larry Kelley, Donald Jugenheimer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
276 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This practical and comprehensive textbook provides advertising account planning principles within an integrated marketing communications framework. Fully updated for its fourth edition, it includes global case studies, a new chapter on international advertising, and expanded coverage of digital marketing, ethics, influencer marketing, and campaign analytics. Suitable for students and practitioners alike, it prepares readers to manage strategic communication campaigns and participate in major advertising competitions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Planning |
| 9 (RLIN) |
60538 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing communications |
| General subdivision |
Brand management |
| 9 (RLIN) |
60539 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry, |
| Relator term |
author. |
| 9 (RLIN) |
60540 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald, |
| Relator term |
author. |
| 9 (RLIN) |
60541 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |