Mass communication : (Record no. 11116)

MARC details
000 -LEADER
fixed length control field 01102nam a22002537i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250819200156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s ii ao||fr|||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354660177
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.23
Item number h.s.m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hasan, Seema,
Relator term author.
9 (RLIN) 60567
245 10 - TITLE STATEMENT
Title Mass communication :
Remainder of title principles and concepts /
Statement of responsibility, etc. Seema Hasan.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chennai :
Name of producer, publisher, distributor, manufacturer CBS Publishers & Distributors Pvt. Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 860 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
520 ## - SUMMARY, ETC.
Summary, etc. A comprehensive textbook covering journalism, advertising, public relations, photography, broadcasting, media laws, media research, and new media technologies. Geared toward mass communication and media studies students.:contentReference[oaicite:1]{index=1}<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Study and teaching.
9 (RLIN) 24480
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Journalism.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library F1 08/19/2025   302.23 h.s.m MA0002677 08/19/2025 08/19/2025 Books