MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01711nam a22002897i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250811144439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250728s2021 ii a fr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789384861810 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GaU |
| Transcribing agency |
EG-GaU |
| Modifying agency |
EG-GaU |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
338.476151 |
| Item number |
S.S.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salone, Sweaty, |
| Relator term |
author. |
| 9 (RLIN) |
62155 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pharmaceutical marketing and management / |
| Statement of responsibility, etc. |
Sweaty Salone. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi : |
| Name of producer, publisher, distributor, manufacturer |
Jyotsana Publication, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
248 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This comprehensive textbook introduces the foundations and contemporary practices of pharmaceutical marketing and management. It covers core principles—including marketing versus selling, market environment analysis, and consumer behavior—before delving into product strategies such as portfolio management, branding, and life-cycle decisions. The book also addresses critical operational aspects like distribution channels, pricing policies, regulations affecting pharmaceutical marketing, and promotional mix strategies. Designed for pharmacy and management students, it offers case studies and real-world examples to illustrate strategic applications in the pharmaceutical industry. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmaceutical industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
62156 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Drugs |
| General subdivision |
Marketing. |
| 9 (RLIN) |
62157 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmaceutical industry |
| General subdivision |
Management. |
| 9 (RLIN) |
62158 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmaceutical policy. |
| 9 (RLIN) |
31194 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pharmacy |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
62159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |