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The advertising handbook /$c Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell. by
Edition: 4th edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publisher: Abingdon ;= Routledge, 2018
Availability: Items available for loan: Media and mass communication Library (1)Location, call number: AK4 659.1 h.j.t.

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Advertising management / Rajeev Batra, David A. Aaker, John G. Myers. by
Edition: 5th edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publisher: New Delhi : Pearson Education India, 2023
Availability: Items available for loan: Media and mass communication Library (1)Location, call number: AK4 659.1 p.r.a..

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