Services marketing : people, technology, strategy/
Lovelock, Christopher H.
Services marketing : people, technology, strategy/ christopher lovelock yale university, jochen wirtz national university of singapore. - seventh edition., Global edition. / Christopher Lovelock, Jochen Wirtz. - 648 pages. : illustrations. (some columns.), columns. map ; 28 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273756064 (pbk.) : 0273756060 (pbk.) :
GBB278834 bnb
016002062 Uk
Service industries--Marketing.
Professions--Marketing.
Marketing--Management
658.8 / L .C. S.
Services marketing : people, technology, strategy/ christopher lovelock yale university, jochen wirtz national university of singapore. - seventh edition., Global edition. / Christopher Lovelock, Jochen Wirtz. - 648 pages. : illustrations. (some columns.), columns. map ; 28 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273756064 (pbk.) : 0273756060 (pbk.) :
GBB278834 bnb
016002062 Uk
Service industries--Marketing.
Professions--Marketing.
Marketing--Management
658.8 / L .C. S.