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Services marketing : people, technology, strategy/ christopher lovelock yale university, jochen wirtz national university of singapore.

By: Contributor(s): Material type: TextTextCopyright date: Boston, [Mass.] ; London : Pearson, c2011Copyright date: 2011Edition: seventh edition., Global edition. / Christopher Lovelock, Jochen WirtzDescription: 648 pages. : illustrations. (some columns.), columns. map ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273756064 (pbk.) :
  • 0273756060 (pbk.) :
Subject(s): DDC classification:
  • 658.8 23 L .C. S.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library S4 658.8 L .C. S. Available MA0000997
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references and index.

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