Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonossov-Universität Moskau (GSBA MGU) / (Record no. 4812)
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001 - CONTROL NUMBER | |
control field | ocn857067010 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220517104246.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130807s2012 gw ad ob 000 0 ger d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | E7B |
Language of cataloging | eng |
Description conventions | pn |
-- | rda |
Transcribing agency | E7B |
Modifying agency | OCLCO |
-- | N$T |
-- | OCLCO |
-- | OCLCF |
-- | YDXCP |
-- | OCLCQ |
-- | EBLCP |
-- | OCLCQ |
-- | OCLCA |
-- | OCLCQ |
-- | OCLCA |
-- | OCLCQ |
-- | N$T |
019 ## - | |
-- | 903666102 |
-- | 923208280 |
-- | 929117821 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783862192496 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 3862192490 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9783862192489 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | DEBBG |
System control number | BV043056528 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | DEBSZ |
System control number | 446435201 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)857067010 |
Canceled/invalid control number | (OCoLC)903666102 |
-- | (OCoLC)923208280 |
-- | (OCoLC)929117821 |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | e-ru--- |
-- | e-gx--- |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | LA839.4 |
Item number | .K56 2012eb |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | EDU |
Subject category code subdivision | 042000 |
Source | bisacsh |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | EDU |
Subject category code subdivision | 036000 |
Source | bisacsh |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | EDU |
Subject category code subdivision | 024000 |
Source | bisacsh |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 370.9 |
Edition number | 22 |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | N$TA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Klotchkov, Kathleen, |
Relator term | author |
9 (RLIN) | 6903 |
245 10 - TITLE STATEMENT | |
Title | Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonossov-Universität Moskau (GSBA MGU) / |
Statement of responsibility, etc. | Kathleen Klotchkov ; mit einem Vorwort von Stefan Karsch. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Kassel : |
Name of producer, publisher, distributor, manufacturer | Kassel University Press, |
Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (107 pages) : |
Other physical details | illustrations (some color). |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
490 1# - SERIES STATEMENT | |
Series statement | Reihe Ost West Dialog ; |
Volume/sequential designation | 12 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | ""Front cover ""; ""Reihentitel ""; ""Titelseite ""; ""Impressum ""; ""Inhaltsverzeichnis ""; ""Vorwort""; ""1. Einleitung""; ""2. Das russische Hochschulsystem""; ""2.1. Sowjetische Vergangenheit (bis 1991)""; ""2.2. Aufbruch in eine neue Zeit (die 1990er Jahre)""; ""2.3. Zur RÃ?ckeroberung verloren geglaubter Territorien: PrÃ?sidiale UniversitÃ?ten, fÃœderale UniversitÃ?ten und nationale ForschungsuniversitÃ?ten (ab 2000 bis heute)""; ""3. Finanzierung russischer Hochschulen""; ""3.1. Der Staat als Mittelgeber und sein RÃ?ckzug in den 1990er Jahren"" |
505 8# - FORMATTED CONTENTS NOTE | |
Formatted contents note | ""3.2. Die Entdeckung des Studenten als „zahlenden Kunden“""""3.3. Unternehmertum an Hochschulen""; ""3.4. Die russische „Seele“ � von der einfachen Kostenrechnung zur Einf�hrung des leistungsabh�ngigen Kopfgeldes GIFO und EGE""; ""3.5. Normatives „Kopfgeld“ � oder wie man die Spreu vom Weizen zu trennen versucht""; ""3.6. Was nun: Autonomie, Budgetierung oder Verstaatlichung?""; ""3.7. Alumni � ihre Wahrnehmung als wichtiger Faktor f�r die Hochschulentwicklung""; ""3.7.1. Vorbild USA""; ""3.7.2. Russische Realit�t""; ""4. Customer Relationship Management (CRM)"" |
505 8# - FORMATTED CONTENTS NOTE | |
Formatted contents note | ""4.1. UniversitÃ?ten als Dienstleister oder wie eine Bildungseinrichtung zu einer Wirtschaftseinheit umfunktioniert wird""""4.2. Exkurs: Customer Relationship Management (CRM): Der Wert Kunde""; ""4.3. Student Relationship Management (SRM): Ein Weg zum Kunden Student und seinem Geld""; ""4.4. Alumni und ihr materielles Potential aus theoretischer Perspektive""; ""5. Untersuchungsgegenstand und empirische Studie""; ""5.1. Die Graduate Business School an der Staatlichen UniversitÃ?t Moskau (GSBAMGU)""; ""5.2. Methodik""; ""6. Auswertung der Erhebungsdaten"" |
505 8# - FORMATTED CONTENTS NOTE | |
Formatted contents note | ""6.1. Charakteristik der befragten Absolventen""""6.2. Kundenzufriedenheit""; ""6.2.1. Zufriedenheit mit der Gesch�ftsbeziehung (Studium)""; ""6.2.2. Zufriedenheit mit dem Examen als Gesch�ftsergebnis""; ""6.2.3. Zufriedenheit mit einzelnen Parametern der Gesch�ftsbeziehung (Studium) ""; ""6.3. Beziehungsqualit�t � Hochschulbindung (emotional)""; ""6.4. Alumni-Management""; ""6.4.1. Allgemeine Aussagen""; ""6.4.2. Kontaktmanagement""; ""6.4.3. Service-Management""; ""6.4.4. Ressourcenakquise materiell""; ""6.4.5. Ressourcenakquise immateriell""; ""6.5. Erwartungen und Gegenleistungen"" |
505 8# - FORMATTED CONTENTS NOTE | |
Formatted contents note | ""7. Professionelles Kundenmanagement an der GSBA""""Anhang""; ""Abbildungsverzeichnis""; ""Literatur""; ""Fragebogen""; ""Back cover "" |
506 0# - RESTRICTIONS ON ACCESS NOTE | |
Terms governing access | Open Access |
Institution to which field applies | EbpS |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Moskovskiĭ gosudarstvennyĭ universitet im. M.V. Lomonosova. |
9 (RLIN) | 28736 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Education, Higher |
Geographic subdivision | Russia (Federation) |
9 (RLIN) | 6905 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Education, Higher |
Geographic subdivision | Germany. |
9 (RLIN) | 6906 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | EDUCATION |
General subdivision | Essays. |
Source of heading or term | bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | EDUCATION |
General subdivision | Organizations & Institutions. |
Source of heading or term | bisacsh |
9 (RLIN) | 2980 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | EDUCATION |
General subdivision | Reference. |
Source of heading or term | bisacsh |
610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Moskovskiĭ gosudarstvennyĭ universitet im. M.V. Lomonosova. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst00549767 |
9 (RLIN) | 28736 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Education, Higher. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst00903005 |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Geographic name | Germany. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst01210272 |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Geographic name | Russia (Federation) |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst01262050 |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Relationship information | Print version: |
Main entry heading | Klotchkov, Kathleen. |
Title | Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonosov-Universität Moskau (GSBA MGU). |
Place, publisher, and date of publication | Kassel : Kassel University Press GmbH, ©2012 |
International Standard Book Number | 9783862192489 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Reihe Ost West Dialog ; |
Volume/sequential designation | 12. |
9 (RLIN) | 6910 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | EBSCOhost |
Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=753796">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=753796</a> |
938 ## - | |
-- | EBSCOhost |
-- | EBSC |
-- | 753796 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | E-books |
994 ## - | |
-- | C0 |
-- | N$T |
No items available.