Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonossov-Universität Moskau (GSBA MGU) / (Record no. 4812)

MARC details
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001 - CONTROL NUMBER
control field ocn857067010
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220517104246.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130807s2012 gw ad ob 000 0 ger d
040 ## - CATALOGING SOURCE
Original cataloging agency E7B
Language of cataloging eng
Description conventions pn
-- rda
Transcribing agency E7B
Modifying agency OCLCO
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-- YDXCP
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-- EBLCP
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019 ## -
-- 903666102
-- 923208280
-- 929117821
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783862192496
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3862192490
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783862192489
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043056528
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 446435201
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)857067010
Canceled/invalid control number (OCoLC)903666102
-- (OCoLC)923208280
-- (OCoLC)929117821
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e-ru---
-- e-gx---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number LA839.4
Item number .K56 2012eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code EDU
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code EDU
Subject category code subdivision 036000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code EDU
Subject category code subdivision 024000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 370.9
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library N$TA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Klotchkov, Kathleen,
Relator term author
9 (RLIN) 6903
245 10 - TITLE STATEMENT
Title Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonossov-Universität Moskau (GSBA MGU) /
Statement of responsibility, etc. Kathleen Klotchkov ; mit einem Vorwort von Stefan Karsch.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Kassel :
Name of producer, publisher, distributor, manufacturer Kassel University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (107 pages) :
Other physical details illustrations (some color).
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Reihe Ost West Dialog ;
Volume/sequential designation 12
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note ""Front cover ""; ""Reihentitel ""; ""Titelseite ""; ""Impressum ""; ""Inhaltsverzeichnis ""; ""Vorwort""; ""1. Einleitung""; ""2. Das russische Hochschulsystem""; ""2.1. Sowjetische Vergangenheit (bis 1991)""; ""2.2. Aufbruch in eine neue Zeit (die 1990er Jahre)""; ""2.3. Zur RÃ?ckeroberung verloren geglaubter Territorien: PrÃ?sidiale UniversitÃ?ten, fÃœderale UniversitÃ?ten und nationale ForschungsuniversitÃ?ten (ab 2000 bis heute)""; ""3. Finanzierung russischer Hochschulen""; ""3.1. Der Staat als Mittelgeber und sein RÃ?ckzug in den 1990er Jahren""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""3.2. Die Entdeckung des Studenten als „zahlenden Kunden“""""3.3. Unternehmertum an Hochschulen""; ""3.4. Die russische „Seele“ � von der einfachen Kostenrechnung zur Einf�hrung des leistungsabh�ngigen Kopfgeldes GIFO und EGE""; ""3.5. Normatives „Kopfgeld“ � oder wie man die Spreu vom Weizen zu trennen versucht""; ""3.6. Was nun: Autonomie, Budgetierung oder Verstaatlichung?""; ""3.7. Alumni � ihre Wahrnehmung als wichtiger Faktor f�r die Hochschulentwicklung""; ""3.7.1. Vorbild USA""; ""3.7.2. Russische Realit�t""; ""4. Customer Relationship Management (CRM)""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""4.1. UniversitÃ?ten als Dienstleister oder wie eine Bildungseinrichtung zu einer Wirtschaftseinheit umfunktioniert wird""""4.2. Exkurs: Customer Relationship Management (CRM): Der Wert Kunde""; ""4.3. Student Relationship Management (SRM): Ein Weg zum Kunden Student und seinem Geld""; ""4.4. Alumni und ihr materielles Potential aus theoretischer Perspektive""; ""5. Untersuchungsgegenstand und empirische Studie""; ""5.1. Die Graduate Business School an der Staatlichen UniversitÃ?t Moskau (GSBAMGU)""; ""5.2. Methodik""; ""6. Auswertung der Erhebungsdaten""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""6.1. Charakteristik der befragten Absolventen""""6.2. Kundenzufriedenheit""; ""6.2.1. Zufriedenheit mit der Gesch�ftsbeziehung (Studium)""; ""6.2.2. Zufriedenheit mit dem Examen als Gesch�ftsergebnis""; ""6.2.3. Zufriedenheit mit einzelnen Parametern der Gesch�ftsbeziehung (Studium) ""; ""6.3. Beziehungsqualit�t � Hochschulbindung (emotional)""; ""6.4. Alumni-Management""; ""6.4.1. Allgemeine Aussagen""; ""6.4.2. Kontaktmanagement""; ""6.4.3. Service-Management""; ""6.4.4. Ressourcenakquise materiell""; ""6.4.5. Ressourcenakquise immateriell""; ""6.5. Erwartungen und Gegenleistungen""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""7. Professionelles Kundenmanagement an der GSBA""""Anhang""; ""Abbildungsverzeichnis""; ""Literatur""; ""Fragebogen""; ""Back cover ""
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Institution to which field applies EbpS
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Moskovskiĭ gosudarstvennyĭ universitet im. M.V. Lomonosova.
9 (RLIN) 28736
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education, Higher
Geographic subdivision Russia (Federation)
9 (RLIN) 6905
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education, Higher
Geographic subdivision Germany.
9 (RLIN) 6906
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EDUCATION
General subdivision Essays.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EDUCATION
General subdivision Organizations & Institutions.
Source of heading or term bisacsh
9 (RLIN) 2980
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EDUCATION
General subdivision Reference.
Source of heading or term bisacsh
610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Moskovskiĭ gosudarstvennyĭ universitet im. M.V. Lomonosova.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00549767
9 (RLIN) 28736
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education, Higher.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00903005
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Germany.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01210272
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Russia (Federation)
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01262050
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Klotchkov, Kathleen.
Title Russische Bildungseinrichtungen auf dem Weg zur Kundenorientiertheit am Beispiel einer empirischen Studie an der Graduate School of Business Administration an der Staatlichen Lomonosov-Universität Moskau (GSBA MGU).
Place, publisher, and date of publication Kassel : Kassel University Press GmbH, ©2012
International Standard Book Number 9783862192489
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Reihe Ost West Dialog ;
Volume/sequential designation 12.
9 (RLIN) 6910
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=753796">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=753796</a>
938 ## -
-- EBSCOhost
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-books
994 ## -
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