Praxishandbuch Online-Fundraising : (Record no. 6919)
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| fixed length control field | 09139cam a2201153Mi 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn979597951 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220517104554.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160106s2015 gw ob 000 0 ger d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DEGRU |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DEGRU |
| Modifying agency | GBVCP |
| -- | GWDNB |
| -- | DEBSZ |
| -- | DEBBG |
| -- | OCLCQ |
| -- | DEGRU |
| -- | OCLCF |
| -- | OCLCQ |
| -- | OCLCO |
| -- | S4S |
| -- | OCLCA |
| -- | VT2 |
| -- | OAPEN |
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| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 1079557571 |
| Source | DE-101 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 1079557598 |
| Source | DE-101 |
| 019 ## - | |
| -- | 932724791 |
| -- | 951111434 |
| -- | 980240963 |
| -- | 982244720 |
| -- | 1066405142 |
| -- | 1170199114 |
| -- | 1171832263 |
| -- | 1192328880 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783839433102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 383943310X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783837633108 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3837633101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3732833100 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783732833108 |
| Qualifying information | (electronic bk.) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.14361/9783839433102 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2962115 |
| -- | (N$T) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)979597951 |
| Canceled/invalid control number | (OCoLC)932724791 |
| -- | (OCoLC)951111434 |
| -- | (OCoLC)980240963 |
| -- | (OCoLC)982244720 |
| -- | (OCoLC)1066405142 |
| -- | (OCoLC)1170199114 |
| -- | (OCoLC)1171832263 |
| -- | (OCoLC)1192328880 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HV41.2 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS070000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | POL003000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.15/224 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Number source | sdnb |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 360 |
| Number source | sdnb |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QP 637 |
| Number source | rvk |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 330 |
| Number source | sdnb |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | AP 17680 |
| Number source | rvk |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QR 400 |
| Number source | rvk |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QV 240 |
| Number source | rvk |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | Praxishandbuch Online-Fundraising : |
| Remainder of title | Wie man im Internet und mit Social Media erfolgreich Spenden sammelt / |
| Statement of responsibility, etc. | Angela Ullrich, Kathleen Ziemann, Björn Lampe. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bielefeld : |
| Name of producer, publisher, distributor, manufacturer | Transcript-Verlag, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2015] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| Encoding format | |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| 490 0# - SERIES STATEMENT | |
| Series statement | Einzelveröffentlichungen Kulturmanagement und Museum |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from PDF title page (publisher's Web site, viewed January 06, 2016). |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Frontmatter -- |
| -- | Inhalt -- |
| -- | Vorwort -- |
| -- | 1.0 Basiswissen -- |
| -- | 1.1 Spenderpyramide und Loyalit̃tszyklus: wie man aus interessenten engagierte unterst|tzer macht. -- |
| -- | 1.2 Der Spendenmarkt in Deutschland: Wer spendet wann, wo und wie viel? -- |
| -- | 1.3 Formen des Online-Fundraisings: spendenformular, aufrunden, Painless Giving und co. -- |
| -- | 1.5 Interview mit Maik Meid Mobilf̃higkeit sollte h̲chste Priorit̃t genießen. -- |
| -- | 1.6 Eine richtig gute Website: Mit dem Online-Auftritt Menschen begeistern. -- |
| -- | 1.7 Search Engine Marketing: SEO und SEA: Über das Suchen und Finden im Internet -- |
| -- | 2.0 Grundlagen der Kommunikation Storytelling, Newsletter, Shitstorm und Company -- |
| -- | 2.1 Warum Geschichten wichtig sind und wie sie gelingen: Das Einmaleins des Storytellings -- |
| -- | 2.2 Fotos sind wichtig!: So gelingen sie -- |
| -- | 2.3 Newsletter im Fokus: Unterst|tzer informieren, motivieren und binden -- |
| -- | 2.4 Journalisten informieren: So gelingt die Pressemitteilung -- |
| -- | 2.5 Souver̃n auf Kritik reagieren: Wenn Kommentare unfreundlich werden -- |
| -- | 3.0 Social Media In sozialen Netzwerken Bewusstsein f|rs Problem schaffen und Interessenten binden -- |
| -- | 3.1 Menschen da abholen, wo sie sind: Warum Social Media im Kommunikationsmix deiner NPO nicht fehlen d|rfen -- |
| -- | 3.2 Content-Strategie: Social Media Kommunikation mit Weitsicht -- |
| -- | 3.3 Social Media im Überblick: Welche Kañle wof|r taugen -- |
| -- | 3.4 Social-Media-Management: Mit diesen Werkzeugen lassen sich Inhalte koordinieren -- |
| -- | 3.5 Facebook im Fokus: Das gr̲ßte soziale Netzwerk schlau nutzen -- |
| -- | 3.6 Interview "Auf Facebook erreicht man auch alte Menschen": Dagmar Hirche |ber ihre Erfahrungen mit Facebook -- |
| -- | 3.7 Twitter im Fokus: Botschaften auf den Punkt bringen und schnell verbreiten -- |
| -- | 3.8 YouTube im Fokus: Inhalte, Technik und die richtige Botschaft -- |
| -- | 4.0 Richtig bitten -- |
| -- | 4.1 Richtig bitten mit Brief, Bild und Video: Call to Action auf den Punkt gebracht -- |
| -- | 4.2 "Wenn jetzt jeder einen Euro spendet, dann ...": Viva con Agua verr̃t das Geheimnis seines Fundraising- Erfolgs -- |
| -- | 4.3 Kampagnenplanung: Mit der richtigen Strategie deine Botschaft SMART verbreiten -- |
| -- | 4.4 Interview "Wir hatten großes Vertrauen in unsere Megafone": Jakob Skatulla |ber die erfolgreiche Spendenkampagne der Organisation L'appel -- |
| -- | 5.0 Richtig danken -- |
| -- | 5.1 Pers̲nlich, schnell und kreativ: So gelingt das Danke -- |
| -- | 6. Spender managen -- |
| -- | 6.1 Dauerspender finden und binden: Gutes Spendermanagement -- |
| -- | 6.2 Interview Caritas und SyrienHilfe e.V. Spenderverwaltung: Excel vs. Fundraise Plus: Zwei Fundraiser berichten |ber Verwaltungssoftware -- |
| -- | 6.3 Spender zu Multiplikatoren machen: So funktionieren Spendenaktionen -- |
| -- | 6.4 Interview mit Johanna Hartung Das war nicht die letzte Spendenaktion! -- |
| -- | 7.0 Messen Google Analytics und andere Werkzeuge -- |
| -- | 7.1 Controlling f|r NPOs: Ziele, KPIs und Return on Investment. -- |
| -- | 7.2 Google Analytics f|r Anf̃nger: Die Grundlagen im Überblick -- |
| -- | 7.3 Interview mit Thilo Reichenbach Extrem spannend finde ich Datensegmente -- |
| -- | 7.4 Aus Daten lernen Wie Wikimedia seine Spendeneinnahmen Jahr f|r Jahr steigert. -- |
| -- | 8.0 Ausblick und Trends Online-Fundraising und CSR der Zukunft -- |
| -- | 8.1 Interview mit Joana Breidenbach Die Kluft zwischen Organisationen, die online fundraisen, und denen, die das nicht tun, wird immer gr̲ßer -- |
| -- | 8.2 Wenn Unternehmen online Gutes tun: Digitale Trends im gesellschaftlichen Engagement von Unternehmen. -- |
| -- | 9.0 Checkliste f|r deine Fundraising-Strategie -- |
| -- | Autoren -- |
| -- | Endnoten -- |
| -- | Index -- |
| -- | Bildnachweise |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Strasse oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 546 ## - LANGUAGE NOTE | |
| Language note | In German. |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Institution to which field applies | EbpS |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | WorldCat record variable field(s) change: 050, 082, 650 |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Atarazanas |
| Miscellaneous information | Valencia |
| Source of heading or term | gnd |
| 9 (RLIN) | 39878 |
| 611 27 - SUBJECT ADDED ENTRY--MEETING NAME | |
| Meeting name or jurisdiction name as entry element | BMBF-Statusseminar |
| Source of heading or term | gnd |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | betterplace. |
| 9 (RLIN) | 39879 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fundraising. |
| 9 (RLIN) | 39880 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kampagnen. |
| 9 (RLIN) | 39881 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kulturmanagement. |
| 9 (RLIN) | 39882 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kulturpolitik. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kulturwirtschaft. |
| 9 (RLIN) | 39883 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ratgeber. |
| 9 (RLIN) | 39884 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail, Service Industry, Skilled Crafts and Trades. |
| 9 (RLIN) | 39885 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Sciences, Economics. |
| 9 (RLIN) | 39886 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Sciences. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Spenden. |
| 9 (RLIN) | 39887 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Wirtschaft. |
| 9 (RLIN) | 2334 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Zivilgesellschaft. |
| 9 (RLIN) | 39888 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and management. |
| Source of heading or term | bicssc |
| 9 (RLIN) | 25731 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics, finance, business and management. |
| Source of heading or term | bicssc |
| 9 (RLIN) | 25731 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and management techniques. |
| Source of heading or term | bicssc |
| 9 (RLIN) | 39889 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00869279 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit-Organisation |
| Source of heading or term | gnd |
| 9 (RLIN) | 39890 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Spendensammlung |
| Source of heading or term | gnd |
| 9 (RLIN) | 39891 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fund raising |
| General subdivision | Computer network resources. |
| 9 (RLIN) | 39892 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Computer network resources. |
| 9 (RLIN) | 39893 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Ratgeber. |
| Authority record control number or standard number | (DE-588)4048476-2. |
| Source of term | gnd |
| 9 (RLIN) | 39894 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lampe, Björn. |
| 9 (RLIN) | 39895 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ullrich, Angela. |
| 9 (RLIN) | 39896 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ziemann, Kathleen. |
| 9 (RLIN) | 39897 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9783837633108 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9783732833108 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Note | Druck-Ausgabe |
| Title | Praxishandbuch Online-Fundraising. |
| Place, publisher, and date of publication | Bielefeld : Transcript, 2015 |
| Physical description | 184 S., Ill., graph. Darst. |
| Record control number | (DE-101)1075818222 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962115">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962115</a> |
| 938 ## - | |
| -- | ProQuest Ebook Central |
| -- | EBLB |
| -- | EBL5855389 |
| 938 ## - | |
| -- | OAPEN Foundation |
| -- | OPEN |
| -- | 624894 |
| 938 ## - | |
| -- | De Gruyter |
| -- | DEGR |
| -- | 9783839433102 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 2962115 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-books |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
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