Services marketing : people, technology, strategy/ christopher lovelock yale university, jochen wirtz national university of singapore.
Material type: TextCopyright date: Boston, [Mass.] ; London : Pearson, c2011Copyright date: 2011Edition: seventh edition., Global edition. / Christopher Lovelock, Jochen WirtzDescription: 648 pages. : illustrations. (some columns.), columns. map ; 28 cmContent type:- text
- unmediated
- volume
- 9780273756064 (pbk.) :
- 0273756060 (pbk.) :
- 658.8 23 L .C. S.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Media and mass communication Library S4 | 658.8 L .C. S. | Available | MA0000997 |
Total holds: 0
Formerly CIP. Uk
Includes bibliographical references and index.
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