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Integrated operations management : adding value for customers / Mark D. Hanna, W. Rocky Newman.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, NJ ; [Great Britain] : Prentice Hall, 2001Copyright date: ©2001Description: xxii, 753, A-2, G-10, PC-1, I-9 pages : illustrations color, 1 map ; 27 cm + 1 CD-ROMContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 013258526X
  • 9780130311283
  • 0130311286
Subject(s): DDC classification:
  • 658 23 H.M.I.
Summary: This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library P4 658 H.M.I. Available E0000332
CD / DVD with book CD / DVD with book Media and mass communication Library 658 H.M.I. Available
Total holds: 0

Includes bibliographical references and index.

This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.

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