Integrated operations management : adding value for customers / Mark D. Hanna, W. Rocky Newman.
Material type: TextPublisher: Upper Saddle River, NJ ; [Great Britain] : Prentice Hall, 2001Copyright date: ©2001Description: xxii, 753, A-2, G-10, PC-1, I-9 pages : illustrations color, 1 map ; 27 cm + 1 CD-ROMContent type:- text
- unmediated
- volume
- 013258526X
- 9780130311283
- 0130311286
- 658 23 H.M.I.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Media and mass communication Library P4 | 658 H.M.I. | Available | E0000332 | ||
CD / DVD with book | Media and mass communication Library | 658 H.M.I. | Available |
Total holds: 0
Includes bibliographical references and index.
This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
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