Brand management strategies /
Jones, Paul,
Brand management strategies / Paul Jones. - First edition. - 308 pages: illustrations ; 24 cm.
Includes bibliographical references and index.
This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals.
9781835352540
Brand management.
Marketing --Strategy.
658.827 / j.p.b
Brand management strategies / Paul Jones. - First edition. - 308 pages: illustrations ; 24 cm.
Includes bibliographical references and index.
This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals.
9781835352540
Brand management.
Marketing --Strategy.
658.827 / j.p.b